Developing Nurturing Models
A nurturing model is about providing the right information at the right time.
It is a model that needs to be evolved. To develop an effective nurturing model, it is necessary to progressively increase your understanding of various buyer behaviors as they go through the buying cycle. With such an understanding, the nurturing process will tag along with the buyer’s decision-making process and make new offers that are able to test the buyer’s level of qualification, and reflect an increase in the buyer’s willingness to commit more time and attention to the problem.
Building a nurturing model requires the continual tracking, measuring and modifying of marketing activities. We can provide assistance by managing the development of these models.