A Demand Generation System is a set of marketing processes that is focused on facilitating the decision making process that a buyer goes through.
Its goal is to drive buyers to your website where they are offered information that is of value to them in filling the information gaps which they have in their decision making cycle.
The central crux of the system is that it allows buyers to initiate contact with you, through your website, in a non-imposing manner. It allows the buyer to control the process of gathering information and does not require human interaction. In exchange for the information they receive, the buyer provides their contact information and gives you permission to make additional relevant offers. By tracking the buyer’s activities on the web-site, the system is able to offer additional items of value that may be a fit with the buyer’s decision-making process. In this manner, it is possible to qualify the stage that each prospect is in. Well qualified prospects will have in effect opened the door to you and be sales ready.
The 3 basic elements of a Demand Generation System consist of: