Developing Acquisition Models

Acquisition is about buyers revealing themselves.

Building the acquisition model requires you to identify key information gaps within the buyer’s decision making process. Developing an effective way to fill this information gap is what results in the successful acquisition of buyers’ contact information and permission to engage with them.

Your offer to fill the information gap for the buyer can take several forms but the key aspects are that it must:

• provide content that is valuable to the buyer’s search for a solution to their situation
• can be consumed by the buyer within a time that they are willing to allocate
• has no strings attached and is non threatening

Building on the foundation of buyer behavior modeling, we can help with the development of marketing strategies to drive your acquisition.