Alex Grgorinic is the founder and president of Quovis Consulting Corporation. With 20 years of experience in the technology sector, Mr. Grgorinic brings solid operational experience in the planning and execution of strategies to penetrate markets and develop sustainable competitive advantages. With a number of start-up experiences under his belt, Mr. Grgorinic is well versed in the trials and tribulations of getting new products to market and the management of complex sales cycles.

Mr. Grgorinic has been involved with a variety of technologies including: content management software, fiber optics, communication systems, test and measurement systems, desktop publishing and semiconductors. With a strong aptitude for understanding how things work, Mr. Grgorinic brings the ability to grasp the subtleties of both the markets and the disparate technologies which his clients are developing.

Prior to Quovis, Mr. Grgorinic was VP Sales and Marketing for Siberlogic, an XML content management company. Pioneering a new application that fundamentally changed how companies managed their information content required an effective sales model in order to get traction with early adopters. Further to this, an effective market segmentation model and competitive positioning drove strategies that enabled Siberlogic to establish key design wins with Fortune 100 customers that were instrumental to their rapid growth.

Mr. Grgorinic has also been through a complete company life cycle with the inside experience of going from start-up stage to acquisition and further through integration into a larger corporate structure. Prior to Siberlogic, Mr. Grgorinic was the sales and marketing executive at ElectroPhotonics. As a key part of the management team, his efforts played a vital role in transforming an R&D, project-oriented business into a market-focused operation with a 30x revenue increase over a 3 year period. Fundamental to the success was the successful launch of several OEM products based on fiber optic technology. The company was ultimately acquired by the industry leader, JDS Uniphase.

Prior to Electrophotonics, Mr. Grgorinic held senior account management roles with Tektronix, a manufacturer of test and measurement equipment. As a specialist selling complex systems, Mr. Grgorinic successfully catered to a broad array of technical clientele with disparate issues.

Mr. Grgorinic has an MBA from Schulich School of Business in Toronto, Canada. His undergraduate degree is a Bachelor of Electrical Engineering and Management from McMaster University in Hamilton, Canada.